Unless you smell like the people you are witnessing to, you are not witnessing. The last eight years we've lost 33.4% of members. The majority are not leaving because of conflict with our beliefs, they are leaving because of lack of meaningful connection with the church and its members. It should come as no surprise that our former members don't have strong feelings for us, because we seem to have minimal feelings for them. How do we change that? We must ask the question: how can we innovate? Roy Ice presents a program that has done all the difference in his church in California: The 12 People you Love.