The Value of Media in Church Life and Ministries

John the Revelator teaches that earth’s final warning will be proclaimed by a “remnant”[i] and that message will encircle the entire globe.[ii]  This remnant, few as they are, has great power to lighten the whole earth with the glory of the true gospel, and to hasten the second coming of Jesus.[iii]

But how can so few saints accomplish such a massive mission in such a limited time?

Compounding this mission are the built-in headwinds and opposition of the gospel, led by Satan himself in the form of a well-armed, anti-Christian media militia, gatekeepers of academic thought and the princes and princesses of pop culture, to name a few.  Even nominal Christianity in many cases, is too often an accessory to the stifling of Bible truth.

From its inception the Advent movement has understood the value of media.  It has enlisted its competencies and extended its influence around the globe for evangelistic mission outreach as well as for church in-reach and spiritual development.  In 1849 the first media rollout of Adventists was The Present Truth[iv] periodical.  Then came the The Second Advent Review and Sabbath Herald in 1850, which served both as an instrument of outreach and in-reach, and which publication continues to this day.

The Seventh-day-Adventist Church remains one of the fastest growing Christian churches in America.[v]  Undoubtedly this growth is a by-product of the Spirt of God working through Adventist media to reach, and keep, precious souls for the cause of Christ.  Our church has 853 radio stations and 441 television stations[vi], plus church newspapers, periodicals, literature and other social media devices in its current arsenal to blanket the earth with the everlasting gospel. 

It is through the Spirit-led fundraising efforts of faithful church workers and laity, and the generous giving of those who love this message, that allows the church to conduct its final media driven outreach to a dying world for sure, and in-reach to a growing church.  Every dollar of fundraised leverages our ability to access airwaves and other instruments of outreach.  The Holy Spirit multiplies the value and reach of every dollar collected and wisely invested – the purpose of which to expand God’s invitation of mercy.

As we survey the cross, we are reminded that “though he was rich. Yet for your sakes he became poor, that we through his poverty might be rich.”[vii]

Let us do our part to lighten the earth with God’s glory.

Philip Ammons is a paralegal in Seattle, Washington


[i] The word “remnant” in Revelation 12:17 is the Greek “Loipos”, meaning the remainder, or the rest.
[ii] Revelation 14:6, 7 “And I saw another angel fly in the midst of heaven, having the everlasting gospel to preach unto them that dwell on the earth, and to every nation, and kindred, and tongue, and people, Saying with a loud voice, Fear God, and give glory to him; for the hour of his judgment is come: and worship him that made heaven, and earth, and the sea, and the fountains of waters.
[iii] Revelation 18:1 “And after these things I saw another angel come down from heaven, having great power; and the earth was lightened with his glory.”
[iv] Early Writings, (Historical Prologue), pp. XXIV and XXV.
[v] USA Today (2011)
[vi] Seventh-Day Adventist 2016 Annual Statistical Report, p. 8
[vii] I Corinthians 9:7