Whether you print and regularly mail your newsletter or distribute electronically, it’s one of the most important forms of communication for your church. According to a Sharefaith magazine article, a newsletter conveys “essential information about your ministry and facilitates connection between the members of your congregation, staff, and community.”[*]
The first consideration when starting a newsletter is who is going to produce it and with what. Large churches may have a graphic designer who volunteers to help and uses expensive programs such as Adobe InDesign—and a professional photographer supplying pictures on a regular basis. But many churches have a small budget and a volunteer, often a church secretary or elder, who is responsible for putting the newsletter together. Options may include Microsoft Publisher or Word, Scribus, or possibly e-newsletter companies, such as Constant Contact and MailChimp.
Regardless of the delivery system or creator, there are several important components to a successful newsletter. The first is the nameplate, which facilitates a consistent brand and identity. Other important pieces include news, message from the pastor, inspiring words (scriptures, quotes, etc.), photographs of church members in action, announcements, and contact information.
The church newsletter must be carefully planned and executed, and meticulously reviewed and managed. The newsletter must always meet the church’s objectives in “a clear, concise, accurate, and interesting manner,” says ShareFaith.
And while many churches are now opting to send e-newsletters to members via e-mail or social media, homebound members who don’t use e-mail should not be forgotten. Most e-newsletters can be printed out and mailed, if necessary.